STEP Edges
Developed a complete website, course management system, and custom CMS while executing ongoing lead generation and performance marketing to scale enrollments and digital growth.
Website Development & Custom Course Management System
We designed and developed a fully functional website along with a custom-built Course Management System tailored for STEP Edges. The platform enables seamless display of certifications, PG Diplomas, and skill development programs across IT, Business, and Creative domains. A robust custom CMS was implemented to manage courses, blogs, webinars, landing pages, and dynamic content efficiently, ensuring scalability and smooth administrative control.
Lead Generation & Performance Marketing
We continue to execute structured lead generation campaigns and performance marketing strategies to drive qualified student enrollments. Through funnel optimization, campaign tracking, content positioning, and conversion-focused landing pages, we help improve ROI while maintaining consistent student acquisition across multiple course categories.
Objectives
To digitize and streamline course delivery infrastructure, enhance brand credibility, automate content management, and build a scalable lead acquisition engine for continuous student enrollment growth.
Achievements
Successfully launched a scalable education platform with structured course management, improved content publishing workflows, increased qualified lead inflow, optimized conversion rates, and strengthened overall digital performance.
Other Projects
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Learning Routes
Account‑based targeting with measurable CRO wins.
Great Learning
Targeted outreach and CRO to scale qualified leads.
Fly Bangalore Vacations
Developed a Members Mobile App and Admin Dashboard along with performance marketing, video generation, and content management to streamline operations and improve overall business performance.
mPokket – AI Led Brand Video Generation
AI-powered hyper-personalised branding videos crafted for mPokket to drive engagement, scale content production, and enhance digital storytelling.